Reportedly, for the first time in the history of the ranking, Coca-Cola has been dethroned as the world's most valuable brand. It's not even 2nd. Instead, both Apple (1st) and Google (2nd) are ahead of it.
Here are the top five valued brands, according to Interbrand's report:
- Apple $98.3 billion
- Google $93.3 billion
- Coca-Cola $79.2 billion
- IBM $78.8 billion
- Microsoft $59.5 billion