If you want to expand your business in the digital age, then equipping employees with smart phones is one of the best ways to start the process. You will also want to engage potential customers and clients who may be using smart phones with your web-based presence and other available tools. Here are just some of the features of contemporary smart phone that could be of use to your company.
Touchscreen Web Browsing
Thanks to cutting-edge mobile-operating systems such as Android, iOS and Windows Phone, it is easy to enjoy a seamless web experience on your mobile these days. However, while smart phones can be compatible with things such as HTML5 and Flash, they are still limited to using touchscreen displays for most interactions. This means that the typical mouse-and-keyboard setup that desktop visitors to your website might have will not be relevant for those who are surfing on a portable handset.
Many companies choose to set up a dedicated mobile site to which smart cell phones users are automatically directed when they enter your web address in their handset's browser. A good mobile site will be easy to view on a smaller screen of between three and five inches in size for common smart-phone models. It will also be finger-friendly, with buttons that can be easily used on a touchscreen device. However, one pitfall that many neglect to sidestep is that smart-phone users are becoming increasingly accustomed to getting the same experience, whether they are viewing the mobile site or the desktop site. For this reason, it pays to enable all of your typical services to be accessible from both platforms so that mobile users do not go elsewhere and sign up with a competitor.
Applications
If you want to get in direct contact with mobile users without using a mobile website, then creating an application is a great alternative. The Android Market and the iPhone's App Store are packed with hundreds of thousands of programs, many of which have been created by businesses. Some will give users information about upcoming products or keep them entertained with an interactive experience. Others will actively allow them to make online purchases.
The best thing about creating a mobile app is that your customers will be able to add you direct to their home screens, so that they are much more likely to return and use your company again. This will help you to grow in the long term.
Remote Working
From the point of view of improving employees' productivity when they are out and about, a smart phone can be an invaluable tool. With 3G, HSDPA and newer 4G (What is 4G?) and LTE networking, as well as wi-fi, GPS and Bluetooth, there are any number of ways for staff to get online, share files, find information and stay in touch while out in the field. Some smart phones have physical QWERTY keypads which make typing emails and other messages easy. Most will allow you to access social-networking services such as Facebook and Twitter, so you can promote your company using modern media techniques without having to stay in at the office. Word-processing software is also widely available, regardless of which smart-phone platform you choose.
Modern businesses really cannot ignore the potential of the smart phone. Its use as a tool for both marketing and engaging in transactions is increasing all of the time and will continue to do so in the future.
Touchscreen Web Browsing
Thanks to cutting-edge mobile-operating systems such as Android, iOS and Windows Phone, it is easy to enjoy a seamless web experience on your mobile these days. However, while smart phones can be compatible with things such as HTML5 and Flash, they are still limited to using touchscreen displays for most interactions. This means that the typical mouse-and-keyboard setup that desktop visitors to your website might have will not be relevant for those who are surfing on a portable handset.
Many companies choose to set up a dedicated mobile site to which smart cell phones users are automatically directed when they enter your web address in their handset's browser. A good mobile site will be easy to view on a smaller screen of between three and five inches in size for common smart-phone models. It will also be finger-friendly, with buttons that can be easily used on a touchscreen device. However, one pitfall that many neglect to sidestep is that smart-phone users are becoming increasingly accustomed to getting the same experience, whether they are viewing the mobile site or the desktop site. For this reason, it pays to enable all of your typical services to be accessible from both platforms so that mobile users do not go elsewhere and sign up with a competitor.
Applications
If you want to get in direct contact with mobile users without using a mobile website, then creating an application is a great alternative. The Android Market and the iPhone's App Store are packed with hundreds of thousands of programs, many of which have been created by businesses. Some will give users information about upcoming products or keep them entertained with an interactive experience. Others will actively allow them to make online purchases.
The best thing about creating a mobile app is that your customers will be able to add you direct to their home screens, so that they are much more likely to return and use your company again. This will help you to grow in the long term.
Remote Working
From the point of view of improving employees' productivity when they are out and about, a smart phone can be an invaluable tool. With 3G, HSDPA and newer 4G (What is 4G?) and LTE networking, as well as wi-fi, GPS and Bluetooth, there are any number of ways for staff to get online, share files, find information and stay in touch while out in the field. Some smart phones have physical QWERTY keypads which make typing emails and other messages easy. Most will allow you to access social-networking services such as Facebook and Twitter, so you can promote your company using modern media techniques without having to stay in at the office. Word-processing software is also widely available, regardless of which smart-phone platform you choose.
Modern businesses really cannot ignore the potential of the smart phone. Its use as a tool for both marketing and engaging in transactions is increasing all of the time and will continue to do so in the future.
Guest Post by: Britney Danila is a Freelance and Staff writer who writes informative & creative articles on Technology for various technology company. Her expertise are in writing articles related to internet providers, cell phones, Social media etc.
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