The official Twitter activity actually started yesterday with a tweet that simply read "Everybody dance now!". The fact that Nestle want the Twitter users to join them in a dance isn't really a clue in itself. However, when you dig a little deeper it becomes clear that a song of almost the same title was released by a band called C+C Music Factory who actually began life as The 28th Street Crew. It isn't exactly the most blindingly obvious evidence that we've seen but it’s definitely the start.
Everybody dance now! #AndroidKITKAT pic.twitter.com/KBNs6laGDc— KITKAT (@KITKAT) October 15, 2013
Sometimes you have to look for the signs… pic.twitter.com/XNBxaGP3sD— KITKAT (@KITKAT) October 16, 2013
The future of confectionery has arrived…http://t.co/RtwlPW6jLT #AndroidKITKAT pic.twitter.com/j88766Fyl8— KITKAT (@KITKAT) October 17, 2013